THE BIG GIVEAWAY

THE BIG GIVEAWAY

How Trips Around the World Grew a Big Database

When Mosaic wanted to substantially grow its database in Atlanta and do something newsworthy as well, we created The Big Giveaway. All golfers playing our multiple courses in the area had to do was provide their basic contact information and they were enrolled in drawings for totally free trips for two to such destinations as Scotland, Australia, Mexico, Italy, The Masters, Canada, and Pebble Beach. Ten trips in all valued from $5,000 to $10,000 each. The cost was shared by all the clubs participating and the result was remarkable: lots of press and a new database of 111,000 customers to be used to promote play, golf outings, memberships and even home sales for years to come.


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