MOSAIC NEWS BYTES
MOSAIC TO MANAGE WINDWARD LAKE CLUB
February 16, 2017
The Halbauer family has engaged Mosaic to manage the Windward Lake Club in Alpharetta, Georgia. Windward is home to a marina, 22 tennis courts, major aquatic center, and the Wave Cafe restaurant. The club has approximately 1,000 members and serves one of the largest master-planned communities in the United States.
The I'On Club Named 2016 Mosaic Club of the Year
December 7, 2016
We have awarded the I’On Club in Charleston, South Carolina, as our 2016 Club of the Year. Led by General Manager Robert Teichert and Sales Director Emzi Weewers, I’On took food and beverage from a loss to a profit, had the best resigned member “save” retention, and increased its EBITDA by more than $300,000.
LANDEAVOR HIRES MOSAIC TO MANAGE OSPREY COVE GOLF CLUB
December 1, 2016
Mosaic Clubs and Resorts has been selected to manage the Osprey Cove Golf Club in St. Marys, Georgia. With homes priced from $250,000 to $1 million, Osprey Cove offers a 1990 Mark McCumber design that earned numerous accolades and has been listed among Golfweek’s “Top 5 in Georgia” and Golf and Travel’s “Top 100 Modern Courses.” Golf Digest rated the course five stars and designated it, “A gem…must play if you’re within 100 miles.”
“Our initial efforts will include hiring a new General Manager, restructuring the membership offering, refreshing the dining experience, training the staff, and upgrading the club’s website and communications to the members,” said Whitney Crouse, Mosaic’s Chairman. “We will also enroll the members in Mosaic Explorer, our member benefits and reciprocity website with fun to be had all over the U.S.”
SMOKE RISE COUNTY CLUB HIRES MOSAIC
November 16, 2016
The Board of Directors at Smoke Rice Country Club has engaged Mosaic to manage their club. Smoke Rise is a classic private club in the Atlanta area with a large clubhouse, 18 holes of golf, and one of the most upscale and expansive tennis, aquatic, and fitness centers in the southeast. “Our key assignments are to restructure the membership plan, design a new and more relevant marketing campaign, make food and beverage profitable (which Mosaic does at every club), and enhance the member club experience through the addition of more novel activities and events,” said Gautam Patankar, Mosaic’s V.P of Operations in charge of Smoke Rise.
MOSAIC HIRED TO MANAGE HISTORIC BOBBY JONES
November 1, 2016
The Bobby Jones Golf Course Foundation has hired Mosaic to manage the historic Bobby Jones public golf course in Atlanta built in 1932 as a tribute to, arguably, Atlanta’s most famous athlete, Robert Tyre “Bobby” Jones, Jr. For over 80 years now, Bobby Jones has served generations of Atlanta golfers, remaining one of the most popular golf courses in the State of Georgia. The Foundation plans to make approximately $20 million in improvements to the course in 2018 along with the construction of Golf House, home to the Georgia Golf Hall of Fame, the GSGA, and the Georgia PGA offices.
MOSAIC PARTNERS WITH SALES FORCE TO BUILD CUSTOM CRM
September 15, 2016
The digital wizards at Mosaic along with a team from Sales Force recently completed the design of a special CRM software system for Mosaic. This proprietary platform will enable us to track lead generation daily as well as provide our club sales staff, both membership and special events associates, to have a specialized tool to enhance sales. “This was a sizeable financial investment for us yet it will be yet another great tool for our client clubs,” said Kaitlin Looby, Mosaic’s Digital Wizards partner.
MOSAIC TO BUILD $25 MILLION GOLF AND ENTERTAINMENT VENUE
June 15, 2016
Mosaic is in the design and development stages of AllStar Golf, 61,000-square-foot building with 102 driving range bays and a camera and radar ball tracking system that allow for a variety of games and entertainment. It will also have a corporate and special event meeting room and an upscale restaurant. The project will be surrounded by the 36 holes of real golf, the Legacy and Fox Creek courses, and is just one mile from the new Atlanta Braves stadium opening in the Spring of 2017. The total projected cost of AllStar is $25.6 million.
FOREST HILLS IN AUGUSTA SETS RECORD DURING THE MASTER WEEK
April 21, 2016
Forest Hills Golf Course, a classic Donald Ross daily fee design in Augusta Georgia, set a record in sales during Masters week. Mosaic has assisted the Augusta State Golf Association in managing this historic course since 2010. Since then, and due to more robust marketing and superior tee sheet management, Masters week play has doubled and revenues have grown from $50,000 for the week to $130,000. Tom Ridge, a Mosaic V.P. of Operations said, “Wow. We all knew the second weekend in April was crazy in Augusta, but now we are setting records.”
MOSAIC ACQUIRES THE FOX CREEK AND LEGACY GOLF COURSES
March 25, 2016
Gonna Fly Now, a new LLC formed by Mosaic and investors Jim Kegley and Steve Bowen, has acquired the Fox Creek and Legacy golf courses, two side-by-side executive courses and extremely busy driving ranges just one mile from the new Atlanta Braves stadium in Atlanta. The company plans on making $2 million in improvements and is working on building a $25 million golf and entertainment venue on the Legacy driving range. “These are high volume golf courses in a spectacular location,” said Steve Willy, a Mosaic founding partner.